The Science of Visual Emotion From Concept to Prototype: A Sensorial Formulation Showcase

A lab-driven journey through formulations, where science creates visual wonder.

Step into a formulation lab where matter doesn’t just perform, it mesmerizes.

This exclusive workshop by AMITA invites formulators and beauty creatives to explore a new dimension of cosmetic innovation, where visual storytelling meets sensorial chemistry. Here, ingredients are not only actives, they are protagonists of texture, movement, and emotional impact.

Discover how to:
• Engineer formulations that suspend, reveal, or dissolve elements with elegance • Balance aesthetic brilliance with technical stability

• Create visual textures that captivate at first glance and elevate brand identity

• Translate emotion into matter through gels, creams, emulsions, and more: each prototype is a study in visual poetry and formulation precision.

This is not just R&D, it’s cosmetic scenography. It’s about transforming a formula into an experience.
Join us and unlock the art of sensorial seduction through formulation.

Formulas that Inspire. Stories that Stay