The 2024 Sensory Forecast

Come and join Surfachem’s multi-sensory workshop to explore the latest trends coming to the fore in 2024 and beyond!

Delivering the workshop will be two of our in-house sensory experts: Abigail Charles, who will focus on all things formulation, and Natalie Hutchinson who will explore a range of fragrances with you, on behalf of Surfachem’s fragrance partners, Givaudan.

When considering the established Gen Z norms of showcasing products online, we ask ourselves: how can we do this best and put the sensory side to the test? We will explore textures, trends, fragrances, colours, feel and sound as well as exploring some transformational technologies, to really get the sensory overload Gen Z consumers expect from their products.