Redefining Hair Care Formulations for Modern Consumer Needs

The hair care market is evolving rapidly as today’s consumers’ expectations are shifting toward
products that combine performance, sustainability, regulatory compliance and sensory
experience. But how can formulators deliver solutions that differentiate products, support
stronger claims and respond to emerging trends without compromising performance?
In this session, Stepan Personal Care will present how to create shampoo and conditioner
formulations that meet modern expectations while remaining competitive and efficient. From
sulfate-free cleansing products to advanced conditioning solutions, you will discover how to
unlock new possibilities in the hair care market.
The Stepan Personal Care team will also show how to achieve viscosity building along with
rich, creamy foam, improved hair feel and long-lasting care benefits. These include hydration,
smoothness, frizz control and color protection, all key drivers of consumer preference today.
You will also gain inspiration on how to adapt formulations across different market segments,
from cost-effective to high-naturality or premium solutions.
Whether you are developing new concepts or optimizing your current portfolio, this session will
provide you with fresh ideas and practical inspiration to stay ahead in a highly competitive hair
care market.