Skin cleansing solutions: softhance™ mr for moisture retention that consumers can feel
Consumers are well aware of the stripping, drying effect that skin cleansers can have on the skin. New softhance™ mr conditioning agent is a nature-derived, biodegradable ingredient that deposits itself on the skin from rinse-off cleansing systems, providing skin moisture retention and leaving consumer-perceivable skin softness. Consumer studies have shown that softhance™ mr improves foam quality and leaves skin feeling perceivably softer and moisturized even after rinse-off. Broad surfactant compatibility enables creation of sulfate-free or anionic surfactant-based skin cleansers that are both clear and conditioning.
Try Softhance™ mr conditioning agent in your next body wash, shower gel, facial cleanser, hand soap or scrub for moisture retention that consumers can feel.
- excellent deposition profile from skin cleansers
- provides skin moisture retention and consumer-perceivable skin softness
- anionic and sulfate-free surfactant compatibility enabling clear formulations
- nature-derived (82%), biodegradable, non-microplastic
- vegan-suitable, non-GMO
- cold processable
Visit stand #1019 or www.ashland.com/softhance for more information or to request a sample.