Opening Plenary – The Power of Representation Rewriting Beauty Through Culture, Innovation and Connection
- The evolving face of beauty – How cultural values have shaped personal care through the ages, and why inclusivity is now essential to product innovation.
- Diversity as a driver of progress – Practical insights on how brands can embed representation in their product development, marketing, and consumer engagement.
- Lessons from two decades in beauty – What the industry has gained from embracing diversity, and the risks of overlooking it.
- Collaboration with global brands – Real-world examples from working with Estée Lauder, Aveda, and Chanel on adapting products and storytelling for diverse audiences.
- Personal care as empowerment – Positioning formulations not just as functional, but as tools to inspire confidence and create meaningful connections with consumers.
This session is free for all attendees
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