Mixing Demonstration Seminars

• The evolving face of beauty – How cultural values have shaped personal care through the ages, and  why inclusivity is now essential to product innovation.
• Diversity as a driver of progress – Practical insights on how brands can embed representation in their product development, marketing, and consumer engagement.
• Lessons from two decades in beauty – What the industry has gained from embracing diversity, and the risks of overlooking it.
• Collaboration with global brands – Real-world examples from working with Estée Lauder, Aveda, and Chanel on adapting products and storytelling for diverse audiences.
• Personal care as empowerment – Positioning formulations not just as functional, but as tools to inspire confidence and create meaningful connections with consumers.

This session is free for all attendees

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[vc_row][vc_column][vc_column_text css=""]A demonstration of the VMI Turbotest laboratory mixer with Ashland’s Texturpure sa-2 and Softhance MR to create a moisturising body wash with a luxurious lather.[/vc_column_text][vc_empty_space][vc_btn title="Visit Stand 934 for More Information" align="left" css_animation="zoomInRight" css="" button_block="true" link="url:https%3A%2F%2Fwww.scsformulate.co.uk%2Fexhibitor%2Fytron-quadro-uk-ltd%2F|target:_blank"][/vc_column][/vc_row]

This will illustrate how you can formulate effective natural products, and how a Silverson mixer allows the user to overcome some of the manufacturing challenges, for example dispersion and hydration of gums and thickeners.

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Demonstrating how emulsions and gels can be formulated to obtain a wide range of functional properties, and again, illustrating how a Silverson high shear mixer enables the user to manufacture quickly and efficiently, whether in the laboratory or at production scale.

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• From start-up to household name – Building Liz Earle Beauty Co.: lessons in entrepreneurship, brand-building, and creating consumer trust that lasts.
• The industry through the ages – How approaches to skincare, wellbeing, and consumer expectations have shifted since the 1990s, and what she might do differently if starting today.
• Sustainability in practice – The role of naturally active ingredients, ethical sourcing, and Fairtrade principles in creating sustainable and competitive formulations.
• The holistic consumer – Why nutrition, wellbeing, and lifestyle factors increasingly influence purchasing choices, and what this means for future product development.
• Authenticity and engagement – How to communicate brand values clearly and consistently across channels, from product storytelling to direct consumer touchpoints.

This session is free for all attendees