15 November Room B Seminars

9:30 am - 9:50 am

Capturing the Consumer Experience

Delivering excellence in consumer experience is critical to continued product success for all personal care and cosmetic manufacturers. Capturing this experience is essential in qualitative and quantitative research to maximise insight and provide robust and accurate data that will drive successful innovation and support product claims. SAM has a range of new data collection tools that use mobile apps, voice recognition and gamification to increase consumer engagement and better capture those critical moments of truth. These tools will be introduced in this presentation alongside a new approach to measure the relative roles of product, brand and pack to product success.

Key Takeaways:
A fresh look at how to approach insight generation and claims research.


9:50 am - 10:10 am

Solvay’s Solutions for Sulfate Free Formulations

Sulfate-free trend continues to grow worldwide, especially in North America and in Europe, explained by different drivers: the increased awareness of consumers about the ingredients entering their cosmetic products and their possible impact on their health & on the planet, the bad image of sulfates, perceived as harsh chemicals and associated with skin and eye irritation, etc.

However, in Sulfate Free, the formulators have to face many challenges, starting by achieving the desired viscosity, while keeping stability of the chassis over time. The salt topic is thus key. Indeed salt helps to build the viscosity but if present in too much quantity, it can cause also clarity and stability issues, especially when the formula incorporates cationic polymer for Hair/Skin conditioning, or naturally-derived thickening polymer with limited salt tolerance.

During the presentation, François-Florian will present the Solvay’s strong expertise in Sulfate Free formulations and the various developed ingredients and solutions to rise to these different challenges.


10:10 am - 10:30 am

Discover ISCA’s innovative natural multifunctional additive: Aevum Vita 406

Aevum Vita 406 is a mild, naturally derived surfactant for use in cosmetic products with excellent anti-microbial and foaming properties.

It exhibits anti-fungal and anti-bacterial properties, allowing formulators to reduce or even eliminate the preservative content from their formulations. Furthermore, Aevum Vita 406 shows excellent anti-dandruff and good anti-acne activities. It shows very good anti-fungal activity against Malassezia Furfur, which has been shown to cause dandruff on the scalp.


  • Nina Uzeldinger Innovation & Technology Specailist, Personal Care and HI&I EMEA - Brenntag
11:30 am - 11:50 am

Sustainable, eco-friendly and effective- the sunscreen of the future


11:50 am - 12:10 pm

What are the next steps for Inclusive beauty?

Beauty Movements: The next phase of inclusive beauty

Movements are memorable because they signify a shift, a breakthrough, something long-lasting.

When we think about beauty movements, over the past few years we’ve seen huge strides with inclusivity and transparency. Beauty brands are casting a wider net, to ensure all communities, all humans, feel welcome, whether that is through gender, hair/body/skin types, ethnicity, or disability adaptations. The door is open for ALL and brands are eager to bring consumers into their world, tell their story, and share experiences. Join us in a discussion on the next phase of inclusive beauty, a beauty that knows “No Boundaries.” Learn how this next phase of inclusivity is shaping product development, textures and even ingredient selections. Let’s envisage what the consumer of today and tomorrow will expect from beauty brands through their own personal, yet inclusive experience.


12:10 pm - 12:30 pm

Unlock the rebalancing power of Willowherb for flawless skin

Say goodbye to oily, blemished skin and hello to a flawless skin with Epispot, the game-changing extract from Willowherb (Epilobium Angustifolium). This powerful ingredient is dedicated to tackling the multiple imbalances that plague oily, problematic skin such as excess oil production, microbiome imbalance and weakened defense against daily damage. With added pore refining and skin-texture-enhancing benefits, Epispot is the ultimate multi-rebalancing solution for oily, blemished skin.

Epilobium Angustifolium, also known as Willowherb, is a magical plant with an extraordinary ability to restore balance in the natural world. Its delicate pink flowers bloom amidst the charred remains of a forest fire, signaling the beginning of a new cycle of life. As the plant grows, it stabilizes the soil and restores nutrients, providing a nourishing environment for other plants and animals to thrive.

Now, imagine bringing that same sense of balance and harmony to your skincare routine!


  • Monia Benvegnu Business Development Manager Beauty Care Solutions - BASF
2:30 pm - 2:50 pm

Skin [E]volution

There is no doubt that now that we are all living longer, there will be many challenges ahead. It's important to look at the needs of a range of different demographics when formulating so we can make products more sustainable and efficient for different generations and multifunctional where gender lines are becoming more blurred.


2:50 pm - 3:10 pm

Maximising Nature’s Potential – Biotechnology and Beyond

Can we do more with less? As we strive towards improving sustainability, solely focusing on high naturality is not always going to be enough. In this seminar we will discuss technologies designed to improve the efficacy of plant-sourced actives whilst reducing their environmental impact - saving water, energy and land-use and through the reduction of waste. We will also explore the different applications and potential of the most abundant natural polymer on Earth – including improving sensory properties, film forming, and use as a thickener


3:10 pm - 3:30 pm

Concept to creation – A Crafted brand adventure

From the first bright idea to a fresh new product on the market, we’ll be taking you through the brand building process at Crafted to help launch great ideas into the cosmetics world.