At a time when beauty embraces emotional wellbeing and conscious personalization, EMOTIVE INFUSION redefines skincare as a sensory and adaptive ritual. This concept pairs a minimalist cream base, crafted with a natural 3-in-1 self-emulsifier and oil-based concentrated serums, each representing a core emotion. Every serum is formulated with natural-origin active oils, scientifically selected for their... Read more » Emotive Infusion Ritual Set
At a time when beauty embraces emotional wellbeing and conscious personalization, EMOTIVE INFUSION redefines skincare as a sensory and adaptive ritual. This concept pairs a minimalist cream base, crafted with a natural 3-in-1 self-emulsifier and oil-based concentrated serums, each representing a core emotion. Every serum is formulated with natural-origin active oils, scientifically selected for their... Read more » 
Biomimetic Bond Building Serum A true game-changer in hair repair, this biotech-powered leave-on serum redefines what is possible in the bond building category. Built on over 15 years of cutting-edge proteomics research, KeraBio™ K31 harnesses vegan biomimetic keratin to rebuild and recharge hair from within, bonding directly to keratin inside the cortex for deep, lasting... 
Glorifying Agent: The Hydrogel That Revitalizes Hair Science One product. Infinite treatments. Zero waste. Glorifying Agent is the industry's first customizable hydrogel base that puts formulation power in stylists' hands. Instead of buying a dozen single-use products, professionals create bespoke treatments from one science-driven tube—mixing it with shampoos, conditioners, oils, or color for instant, personalized... 
Smoke Scrub is a charcoal-powered exfoliating soap, specially formulated to meet the needs of firefighters. Designed to remove toxins, stubborn chemicals and lingering odours from the skin, it also supports overall wellbeing with an innovative fragrance technology proven to lift mood. With 98% natural origin ingredients, Smoke Scrub features UK-sourced upcycled charcoal and oil actives, helping... 
In 2024, Provital unveiled The Box of Wonders, an exclusive sensory journey that redefines self-care. Inspired by the Seven Deadly Sins, The Box of Wonders invites indulgence, transformation, and self-discovery. Each element tells a story: a temptation embraced, a ritual elevated. The Box of Formulas features seven captivating videos that bring each formulation and its... 
