Winnie Awa

Founder & CEO - Carra

DEI co-chair for the British Beauty Council

Winnie is the Founder & CEO of Carra, an award-winning AI-driven hair care personalisation and multicultural consumer intelligence platform, disrupting the status quo and challenging the global hair care industry to be more inclusive and accepting of multiple standards of beauty.

Carra is powered by Carra Labs, its proprietary and award-winning Textured Hair EngineTM. With over 15 million data points, Carra Labs partners with hair care brands, cosmetic formulators and marketers, providing the richest and most targeted insights to power inclusive innovation. Its recent Texture Gap report was lauded by Harper’s Bazaar as the report to change the hair care industry as we know it.

Winnie is a recipient of the Women in Innovation UK grant, was shortlisted for the Sunday Times Beauty Disruptor award and co-chair of the British Beauty Council DEI committee. Recognised by the likes of BBC, Sunday Times Style, Vogue Business, Harper’s Bazaar and Refinery29, Winnie regularly contributes to conversations about inclusive innovation and multicultural perspectives.