Jill Weir

NPD & Brand Consultant

White Label Thinking

Jill has worked in product development for almost 25 years. Specialising in Skincare, she nevertheless extends her passion to all beauty and personal care categories, and has also frequently delved into adjacent areas such as supplements and wellness. Having worked with retailers (Superdrug), Brands (Revolution Beauty) and Manufacturers (Pelham) she has a unique perspective on all aspects of the industry. Career highlights include the launch of Zoella Beauty whilst at Superdrug and development of Revolution x Sali Hughes skincare range.

White Label Thinking is the freelance consulting service she first set up in 2018 offering insight, support and practical knowhow on all things product and brand development.