Jennifer Carlsson

Founder & Beauty Brand Expert

Mintoiro

Jennifer Carlsson, founder of Mintoiro, is a leading beauty brand strategist and industry expert renowned for his encyclopedic knowledge of beauty brands and astute discerning eye for aesthetics. With a comprehensive database of over 20,000 beauty brands, he provides in-depth research and strategic insights to the beauty industry through both industry trend reports and consulting engagements.

Jen established the Beauty Design Awards, now in its fifth year, and recently launched the Doing Good Seal of Approval to spotlight genuinely sustainable beauty brands. His monthly lists of top trending beauty brands on Instagram and TikTok are widely recognized in the industry by top brands and retailers globally. Jen’s expertise has garnered a significant following on LinkedIn, where he connects with over 30,000 professionals.

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