Dan Whitby

Lake Personal Care

Daniel has worked in the personal care industry for over 20 years in a variety of  roles including formulation, new product development, innovation, technical marketing and claims testing. He has developed patented technologies, been responsible for the introduction of several innovative products and claims into the beauty market place and has presented at numerous cosmetic science events. A regular contributor to industry journals he has a passion for trends analysis, ingredient innovation and understanding consumer interaction with both products and the beauty industry. An extensive industry network including journalists, bloggers, consultants, brand owners and scientists gives him a unique insight into what the future may look like for the beauty industry. He also lectures on the Cosmetic Science BSc course at Sunderland University and Chairs the SCS RDG North team.

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