At Sequential, we have developed a proprietary skin patch as a skin microbiome testing method to extract microbial material from the skin in a way that is more efficient than any other method within the industry. We launched the world’s first at-home skin microbiome testing kit, and since then have developed our B2B2C offering, enabling brands to provide skin health reports and personalised product recommendations to their customers based on their individual microbiome profiles.

This innovation delivers a step-change for the industry by increasing brand and consumer awareness of the skin microbiome’s role in maintaining skin health. By using our at-home testing kit, brands can make better recommendations for their customers, and consumers can improve their skin health. Additionally, by helping consumers buy the right product for their skin microbiome, this innovation can help eliminate the waste created as a result of discarding ineffective products.