Innovation in cosmetics – tailoring formulations and product concepts to meet fast changing consumer needs and global market trends

Time: 10:00 am - 10:30 am

Date: 14 November

Where does innovation start?  We know that a speedy development process is one of the key ingredients to a brand or product’s commercial success today.

This presentation will explore the art of identifying consumer needs in the early days and making the connection to technical solutions at pace.  We will also share a few simple steps to apply ‘reverse innovation’ –  a different approach to the one currently used in product concept development.


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