The Water Paradox: Exploring novel formulations to meet diverse global trends

14:00 - 14:20
November 14, 2018


Formulators are constantly looking for the newest trends and how to design products to meet them. A rise in water shortage across the globe has led to many people seeking anhydrous solutions to their cosmetic needs, whilst a conflicting trend of increased water usage in products focusses on novel textures and hydrating claims. This presentation explores these water-based trends and the resultant formulatory opportunities.


  • Felix Wilson Technical Development Chemist - Aston Chemicals

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