The Grey Reality Surrounding Green and Sustainable Cosmetic Claims

Time: 2:30 pm - 3:00 pm

Date: 16 November

16-11-21 14:30 16-11-21 15:00 Europe/London The Grey Reality Surrounding Green and Sustainable Cosmetic Claims

… Are your Natural, Organic, and Green “sustainable” cosmetics, honest, when it comes to claims? What do we mean by Green and Sustainable claims? Are Green claims Sustainable?… The foundation of any cosmetic product and its brand is its ability to effectively communicate with the consumer, extolling product virtues and benefits, without actually lying and misleading… Read more »

SCS Formulate

… Are your Natural, Organic, and Green “sustainable” cosmetics, honest, when it comes to claims? What do we mean by Green and Sustainable claims? Are Green claims Sustainable?…

The foundation of any cosmetic product and its brand is its ability to effectively communicate with the consumer, extolling product virtues and benefits, without actually lying and misleading them. With rising concerns of the impact of human activity on the environment as well as climate change, the need for ‘green’ and ‘sustainable’ products and processes are vital. Demands from the UN sustainable development goals, require all of us to adopt a whole new mindset. The cosmetic industry, its packaging, ingredients, sourcing, processes, and product claims are not immune. With the ever-expanding number of products and brands appearing in the market, they are regularly accompanied by a lack of transparency and common sense.  So-called “sustainability” claims are resulting in a confused and “green-washed” consumer, and the internet and cosmetic media, is widespread with misinformation and untruths. Furthermore, ISO 14201 (2016) implies we cannot make “sustainable” claims for consumer products, and with the implementation of the UK’s and EU’s respective greenwashing codes the industry and its advertising is severely challenged. So how can we justify our claims without “greenwashing” the consumer?

Speakers

  • Dr Theresa Callaghan Cosmetic Claims Development & Scientific Affairs Specialist - Callaghan Consulting International

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