“Natural colorants” – What is the definition?
Time: 11:30 am - 11:50 am
Date: 14 November
Theatre: Room A
Recent cosmetic trends have pushed the industry in the direction of what has been loosely termed as “natural products”. While this term sounds good from a marketing perspective, the definition is not clear and means different things to different individuals and organizations. During the course of this presentation, we’ll explore the raw materials that makeup colorants and what customers are actually seeking when the use this loaded terminology.
- Todd Ahern VP Sales & Marketing - Sandream Impact