Opening Plenary – The Power of Representation Rewriting Beauty Through Culture, Innovation and Connection

• The evolving face of beauty – How cultural values have shaped personal care through the ages, and  why inclusivity is now essential to product innovation.
• Diversity as a driver of progress – Practical insights on how brands can embed representation in their product development, marketing, and consumer engagement.
• Lessons from two decades in beauty – What the industry has gained from embracing diversity, and the risks of overlooking it.
• Collaboration with global brands – Real-world examples from working with Estée Lauder, Aveda, and Chanel on adapting products and storytelling for diverse audiences.
• Personal care as empowerment – Positioning formulations not just as functional, but as tools to inspire confidence and create meaningful connections with consumers.

This session is free for all attendees