A Mediterranean active ingredient for non-gendered eye beauty

Time: 2:30 pm - 2:50 pm

Date: 13 November

Theatre: Room A

In the dreamlike landscape of the Ses Salines d’Es Trenc (Mallorca, Spain) with its Mediterranean waters, an extremophile microorganism lives in symbiosis with one of the most salt tolerant halophilic plant. Meiview™ is the first active in the cosmetic market with a global action in the eye contour area targeting dark circles, eyebags, wrinkles and also provides a lifting effect of the eyelids.  The mechanism of action is focused on cell to cell adhesion, collagen I increase and the microcirculation improvement. In vivo efficacy has been proved in both male and female volunteers, following the disruptive trend towards non –gendered personal care.


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