K-Beauty Inspirations for the UK Market

Time: 10:00 am - 10:30 am

Date: 13 November

K-Beauty Inspirations for the UK Market


South Korea is widely recognised as a powerhouse of beauty innovation and in recent years has been responsible for a continuous stream of new and exciting personal care products. From BB creams to cushion compacts to novel sheet mask formats, Western brands are intrigued by what Korea will launch next to disrupt the global market.


Join half-Korean, half-English cosmetic scientist Lorna Radford as she takes you on a K-Beauty journey and shares her experience of Korean culture; how the Korean mindset can lead to so many innovations; the inspirations and difficulties of translating these concepts to the UK market; and examples of what is currently popular in Korea.



Learning Outcomes

  • Insight into Korean culture and how it affects K-Beauty product development and innovation.
  • Awareness of Korean vs. European trends and how this can cause difficulties when trying to translate products from one region to the other.
  • Overview of what products and trends are popular in Korea.


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