A game changer for the cosmetics industry? A revolutionary in vivo method to assess topical impact of ingredients and formulations on key pathways in skin

This talk will outline a game changer for evaluating actives and formulations. A revolution in non-invasive skin sampling means Cutest can now directly measure the effects of topical actives and formulations on gene expression, proteomics and more, in standard clinical studies on volunteers. Where we previously  had to rely on cells in culture or reconstructed skin models, with their flaws and limitations, Cutest can now make the same measurements on the face, hand or any other body site. Using our revolutionary technique, we can evaluate whether an active has the same impact on real people as it shows in vitro.: does it penetrate the skin?; does it lead to the gene and protein expression changes it exhibits in vitro? We will share data on well known actives to explain how you can develop the next generation of higher performance products, based on proven clinical benefits in vivo to ensure products deliver real consumer perceivable results. In addition, we will explain how this innovation allows you to understand how skin changes with age, environmental insult, menopause or many other factors and how products impact this in the real world (not the petri dish).