Beyond UV Filters: The Future of Solar Cosmetology

As consumers are increasingly aware of the dangers of excessive sun exposure, and become more demanding of broad spectrum photoprotection, brands are challenged with building UV protection into Personal Care offerings -driving the trend for layering Sun Care across the different cosmetic segments. This ‘Sunnification’ trend blurs the lines between traditional Sun Care, Skin Care and Make-up.

The future of Sun Care merges technology and ecology, offering protection and well-being through formulas respectful of every skin type, consumer need and our planet.

Discover the BASF solutions for seamlessly weaving photoprotection into your daily ritual for an invisible shield against the ever-present sun​. Beyond UV Filters!