Capturing the Consumer Experience

Delivering excellence in consumer experience is critical to continued product success for all personal care and cosmetic manufacturers. Capturing this experience is essential in qualitative and quantitative research to maximise insight and provide robust and accurate data that will drive successful innovation and support product claims. SAM has a range of new data collection tools that use mobile apps, voice recognition and gamification to increase consumer engagement and better capture those critical moments of truth. These tools will be introduced in this presentation alongside a new approach to measure the relative roles of product, brand and pack to product success.

Key Takeaways:
A fresh look at how to approach insight generation and claims research.