Meeting Haircare Trends with Innovative Ingredients

The trend in hair care towards leave on conditioning products is bringing new opportunities for high performance and differentiated claims. Products from pump sprays to hair oils and serums provide exceptional delivery of hair conditioning without needing to be washed off.

Ingredients from both smart silicones and naturally derived feedstocks offer enhanced performance in terms of gloss, shine, anti-frizz and hydrophobicity building repair.

The presentation will cover the trending claims and the ingredient solutions to meet them.