Unlocking Hair Repair and Protection Against Thermal Damage

Presentation of Ashland’s natured derived technologies to prevent heat damage during hairstyling routine and repair hair.

Heat damage occurs during hair styling when using high-temperature devices like flat irons, blow dryers and curl irons. Although synthetic polymers are effective against heat damage, they compromise the biodegradability of formulations. Consumers seek sustainable yet high-performing products for curling or straightening their hair. We will introduce our nature-derived biopolymer designed to repair hair damage and provide heat protection during styling.