The New Face of Longevity: Beauty, Biology and the Consumer Within You

What does beauty mean to you: experience, evidence, expression or extended healthspan?

In this provocative and interactive 20-minute session, longevity and lifestyle medicine expert and TV Doctor,  Dr Alka Patel, explores the psychology and biology behind the modern beauty consumer, and what our choices may reveal about how we approach ageing, resilience and longevity.

Drawing on Adina’s latest Beauty Trends Report, the session will invite attendees to consider their own beauty consumer archetype, challenge conventional thinking about anti-ageing and explore why the future of beauty is moving beyond appearance towards biological resilience, personalised performance and measurable health.

For formulators, ingredient innovators and beauty brands, this creates an important new question: how can products support the biology of ageing, rather than simply address its visible signs? Dr Alka will explore why collaboration between cosmetic scientists and longevity doctors can help brands connect emerging ingredients with human biology, meaningful biomarkers and credible consumer outcomes.

Discover your archetype and continue the experience at the Adina stand, where Dr Alka will offer interactive longevity assessments, and Adina will provide archetype-specific giveaways and prizes, with  opportunities to explore longevity-led ingredients, formulations and future trending beauty concepts.

The most interesting question is no longer, “How old do I look?”
It is, “How young am I ageing?”