How Social Media Brings Life to Your Formulations

Time: 11:30 am - 12:00 pm

Date: 15 November

15-11-2022 11:30 15-11-2022 12:00 Europe/London How Social Media Brings Life to Your Formulations

Welcome and brief intro to Rose – career from beginning to now: English Literature degree, aspirations of journalism, weekend job as a make-up artist, how the two worlds merged to create working life today. Brief explanation of what she does right now, a mixture of sharing rosacea resources, sharing accessible make-up tutorials, and writing about… Read more »

SCS Formulate
  • Welcome and brief intro to Rose – career from beginning to now: English Literature degree, aspirations of journalism, weekend job as a make-up artist, how the two worlds merged to create working life today. Brief explanation of what she does right now, a mixture of sharing rosacea resources, sharing accessible make-up tutorials, and writing about beauty for various women’s titles.
  • Rosacea story – diagnosis, choosing to share findings online, how this opened up a powerful ongoing discussion and ignited her own fascination with formulations.
  • Social media – how the world communicates differently on each platform and how you can find different things on each platform! Instagram: for talking to your own community. TikTok: for everyone to join the conversation and for authentic conversation (with special mention to a fantastic formulator who brings scientific commentary to viral beauty products!). Facebook: the place to see what your audience really want and need from formulations.
  • Wish list – what Rose would love to see in formulations moving forward.
  • Testimonies and a thank you – an insight into the power of your formulations for real men and women. A chance to hear intimate feedback from people who find so much more than a formulation when they discover the right product. How your hard work can transform a person’s day, self-esteem, confidence, and potentially even their life.
  • Close and open to questions.

Speakers

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