Fragrance Trends 2025: The Art and Emotion Behind the Scents Shaping Tomorrow’s Formulations

In this presentation we’ll explore the top olfactive trends of 2025, driven by evolving consumer behaviour, cultural shift and sustainability demands.

Learning Points

• Top fragrance trends for 2025.
• The rise of functional fragrance (fragrance as a wellness tool, role of scent in sensory perception and scent marketing).
• Challenges and opportunities in formulating with eco-conscious olfactive materials.
• How current regulatory pressures create challenges and opportunities in fine fragrance formulation.
• A.I. and the future of fragrance formulation.