Trichology claims in haircare: what they mean, how they’re interpreted, and how we can raise standards in evidence and substantiation.
Learning Points:
1. Define discipline-linked claims – Understand what “trichology” claims currently imply and how they differ from dermatological or clinical terminology.
2. Recognise regulatory risk – Identify where hair and scalp claims may unintentionally cross from cosmetic positioning into medicinal territory.
3. Strengthen substantiation – Learn the evidential and documentary standards required to support responsible haircare claims.
4. Clarify reviewed vs tested vs approved – Distinguish between levels of professional oversight and the implications of each.
5. Implement higher standards – Explore a structured framework to improve transparency, scientific credibility and consumer trust in haircare communication.
