Gen Z: Big on Beauty

Time: 10:00 am - 10:30 am

Date: 15 November

15-11-2022 10:00 15-11-2022 10:30 Europe/London Gen Z: Big on Beauty

This presentation unpicks the commercial wins in Gen Z beauty, covering key market analysis, consumer insights, and the brands holding court among this enigmatic demographic.  Breaking down into two seemingly opposing sides of this lucrative demographic’s engagement with beauty, Lisa will cover: ‘Authentic Expression’ – how colour creativity, luxury aspirations and social media savviness are… Read more »

SCS Formulate

This presentation unpicks the commercial wins in Gen Z beauty, covering key market analysis, consumer insights, and the brands holding court among this enigmatic demographic.

 Breaking down into two seemingly opposing sides of this lucrative demographic’s engagement with beauty, Lisa will cover: ‘Authentic Expression’ – how colour creativity, luxury aspirations and social media savviness are driving beauty developments, and ‘Conscious Commerciality’ – the advocate stance Gen Z takes on sustainability, inclusivity and authenticity. Expect key stats and plenty of inspirational case studies.

 Key takeaways include:

  • Brands need to discover, understand and adopt Gen Z’s wide-ranging values
  • Whatever you do, make it fun – this generation is stressed and seeking pleasure and dynamism
  • Engage and be there for them – cultivate passion and honesty

Speakers

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