Cosmetic Claims and the Use of AI to Generate and Translate Articles – Opportunities and Threats on a Regulatory Perspective

While AI saves time generating content, it also poses risks of misleading claims and increased burden on regulatory teams…

Learning Points

• Regulatory Risks of AI-Generated Content
  AI may use unverified or non-compliant sources (e.g., blogs, competitor content), leading to misleading or unsubstantiated product claims.
• Importance of Evidence-Based Claims
  Product claims must be unique, accurate, and supported by robust, scientific evidence—not inferred or copied from external content.
• Challenges in AI Translations
  AI-generated translations often ignore cultural context and local regulatory requirements, increasing the risk of non-compliance.
• Impact on Regulatory Workload
  Rather than reducing workload, poorly supervised AI use can create more work for regulatory teams needing to verify and correct content.
• Need for a Clear AI Use Framework
  Setting internal guidelines (e.g., prompt structure, approval processes) and using local AI tools can help ensure compliance and confidentiality.