Formulating for the Hair Dead or Alive?

Hair has traditionally been considered as dead the more futuristic view is looking at the living scalp and cortex for a highly personalised approach

Learning Points

1. The hair structure has both dead and living structural components that will affect claims and ingredient choices.
2. In the past hair was treated, with occlusive silicones and large hydrolysed proteins coating the hair and sealing the outside.
3. Currently we see the use of biotechnology creating smaller targeted amino acids to repair the cortex from within the hair and microbiome actives that support hair growth and scalp care
4. The future is the fast advancement of the haircare category with personlised microbiome and longevity by understanding the epigenetic biological signal molecules