Oral Care: An Emerging Market – Size, Innovation and the Rise of Hydroxyapatite

Drawing on industry experience and current market insight, this presentation provides a clear overview of the emerging oral care category, its regulatory landscape, and the innovation shaping future growth.

Learning points;

• Size of the emerging oral care market and commercial opportunities, including the rise of hydroxyapatite technologies
• Debunking myths and clarifying current oral hygiene debates with evidence‑based insight
• Emerging technologies and supplier opportunity areas informed by live client feedback and laboratory work
• Wellbeing and microbiome trends influencing next‑generation oral care
• Regulatory overview of key global markets and the projected 2027 oral care landscape