Future Trends

A quick dive into future trends that will impact cosmetic formulators, including:

• Active packaging – packaging is currently static, inert. But what if…. packaging could add to the contents?
• Paleo – in the hype around clean living, is paleo the claim that will cut through the clutter?
• Sound – the “new” sense – what’s the impact for cosmetics?
• Are short formulations over?
• Process – the backstory behind ingredients is coming to the fore. Lessons from food & beverage for the cosmetics industry

Learning Outcomes

• R&D’s big mission: a better understanding of the market drivers – the trends that will shape our industry in the future – helps formulators support the marketing and sales efforts