Evolving Protection Standards in Beauty

Beauty and personal care companies are providing more ways for people to protect their skin, their hair, their immune system and their personal space. We’ve moved from simple protection to multi protection, and the world we live in now has a host of new demands. Immunity claims – both internal and external – will become a standard. Our increased use of screens to work and socialise means increased blue light exposure and eye strain. As we return to ‘normal’, consumers will want to feel shielded from harmful particles outdoors, including pollution. And with consumers upping their sun protection before the pandemic, they will need reminders to apply after long periods spent indoors.