Enhancing customers’ experience through transformative textures

Time: 4:00 pm - 4:20 pm

Date: 13 November

Theatre: Room B

Tell the story of your product through its texture Aqua facial creams, foaming masks, or jelly to liquid foundation, K &J Beauty have cemented the demand for  transformative textures that take consumers on a sensorial journey. Transformative textures can be defined  as products with a continuous changing shape and form; they also include products with an unexpected feeling during the application. Surprising, convenient or suggestive, the power of texture in creating a new consumer experience is infinite. Discover how texture is reshaping the beauty landscape and what you can do to continually captivate todays and tomorrows Beauty & Personal Care consumers.


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