Enhancing customers’ experience through transformative textures
Time: 4:00 pm - 4:20 pm
Date: 13 November
Theatre: Room B
Tell the story of your product through its texture Aqua facial creams, foaming masks, or jelly to liquid foundation, K &J Beauty have cemented the demand for transformative textures that take consumers on a sensorial journey. Transformative textures can be defined as products with a continuous changing shape and form; they also include products with an unexpected feeling during the application. Surprising, convenient or suggestive, the power of texture in creating a new consumer experience is infinite. Discover how texture is reshaping the beauty landscape and what you can do to continually captivate todays and tomorrows Beauty & Personal Care consumers.
- Ghislaine Vigier Univar