Cross cultural trends in hair styling – a live demonstration

Time: 12:00 pm - 12:30 pm

Date: 14 November

In every culture hair is an integral component of one’s beauty, especially for women. Currently the hair care and styling industry is worth over 87 billion USD and set to reach over 202 billion USD by 2024 (

In modern society where the demographic is multi-cultural we can clearly see the cross-cultural styling trends evolving. This will open up the hair industry to create exciting cross-cultural fusions.

Learning outcomes

In this demonstration you will observe how certain products that are currently targeted towards a particular demographic, can be used in others, which will lead increased revenue opportunities when marketed appropriately.


« Back