Consumer Studies for International Claims

Time: 2:30 pm - 3:00 pm

Date: 12 November

Today’s international market dictates a global multi-media approach to advertising. Advertising standards now apply in at least 28 major markets. This lecture addresses the complex methodology to augment multi territory research and ensure that your brand not only benefits from localised advertising claims but also stays out of trouble.

Learning Outcomes – Understand the benefits of consumer studies. Know how to prepare a consumer study for any territory. Understand the relevant legislation for the major trading zones. Understand the types of claims that can be made and why studies need to take place local to the trading zone in which they are being sold.


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