Consumer Insights: How cosmetic products impact on well-being, self esteem and social interaction

Time: 4:30 pm - 5:00 pm

Date: 13 November

Many have views on what are the benefits of cosmetics and personal care products to consumers but only by asking consumers themselves can we truly appreciate what are these benefits from their perspective. Cosmetics Europe, set out to understand how consumers view the benefits of cosmetics and personal care products and their impact on factors such as self-esteem, well-being, and social interaction. Cosmetics Europe  surveyed more than 4000 consumers from across 10 European countries, in all age ranges, and asked them their views. And as consumers in our digital age demand accessible and accurate information, we also asked about how industry meets these needs too.

The results were published in June 2017, in the ‘Consumer Insights 2017’ study prepared on Cosmetics Europe’s behalf by an independent consultancy Third-i. The results are revealing into the views of consumers and these will be shared and explored with participants during the session Consumer Insights: How cosmetic products impact on well-being, self-esteem, and social interaction

Learning Outcomes:

The session will provide insights and learnings into what European consumers perceive to be the benefits of cosmetics and personal care products and their impact.

Speakers

  • Diane Watson Director Public Affairs & Government Relation - Cosmetics Europe

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