Closing Plenary

• From start-up to household name – Building Liz Earle Beauty Co.: lessons in entrepreneurship, brand-building, and creating consumer trust that lasts.
• The industry through the ages – How approaches to skincare, wellbeing, and consumer expectations have shifted since the 1990s, and what she might do differently if starting today.
• Sustainability in practice – The role of naturally active ingredients, ethical sourcing, and Fairtrade principles in creating sustainable and competitive formulations.
• The holistic consumer – Why nutrition, wellbeing, and lifestyle factors increasingly influence purchasing choices, and what this means for future product development.
• Authenticity and engagement – How to communicate brand values clearly and consistently across channels, from product storytelling to direct consumer touchpoints.

This session is free for all attendees