Akowell Line – Ancient Wellness Actives for Body and Mind
Time: 9:30 am - 9:50 am
Date: 13 November
Theatre: Room B
AKOWELL® FRESH: Propanediol, Aqua (Water), Commiphora Myrrha Resin Extract, Usnea Barbata (Lichen) Extract
AKOWELL® ENERGY: Propanediol, Aqua (Water), Beta Vulgaris (Beet) Root Extract, Ginkgo Biloba Leaf Extract
During intense physical exercise and psychologically stressful events, several physiological mechanisms take place in the body, such as sweating and cortisol release into the bloodstream.
Sweat on itself is nothing bad and it is basically odorless. However, in combination with the microorganisms present on skin, sweat is the most frequent cause of bad smell, embarrassment and discomfort. AKOWELL® FRESH is a carefully optimized blend of Usnea barbata lichen and Myrrh resin with active molecules that synergistically act as a phytocomplex. Usnic acid is the main secondary metabolite in U. barbata, which inhibits skin bacteria proliferation, resulting in powerful anti-odor efficacy. The constituents of the Myrrh resin extract have anti-inflammatory, analgesic and antiperspirant effects. Altogether, the performed clinical test proved that 2% AKOWELL® FRESH ensures deodorant and antiperspirant actions until 24 hours after application.
Cortisol is known as the stress hormone and it is released into the bloodstream during excess of physical exercise and emotional tension. AKOWELL® ENERGY combines the power of Beetroot, the preferred dietary supplement among athletes, and Ginkgo Biloba. Betanin, the active component of Beetroot, is known to induce the expression of detoxifying and antioxidant enzymes in the cells, while Ginkgo Biloba leaves contain terpenes, polyphenols and flavonoids that protect the capillary circulation, improve cellular metabolism and counteract ROS formation. In vitro studies demonstrate that AKOWELL® ENERGY increases oxygenation in human skin keratinocytes in the presence of cortisol, thus providing a boost of energy to the skin. AKOWELL® ENERGY sustains and potentiates endurance during physical exercise at cellular level and protects skin from damages caused by excessive stress.
- Mohammed Essawi Akott Evolution