Major UK retailers claim that in 2021 that over 1 million single use beauty sheet masks were thrown away in the world every day. Additionally, the global sheet face mask market is forecasted to increase by 125% from 2018 – 2026. This highlights a huge sustainability concern, which needs to be addressed.
Beauty UnMASKED is an over 99% natural, biodegradable, microplastic-free, dissolvable sheet mask formulation, composed of a cellulose gum film, that doesn’t dry out over time. The film has been developed to be active-infused and water-activated, thus not requiring a co-packaged essence. The mask dissolves in contact with water after use – a perfect solution to the abundance of single use sheet masks currently on the market. This flexible film allows users to maintain the luxury of a sheet mask experience but with a clear conscience that they are not contributing to avoidable waste.
Beauty UnMASKED would provide a step-change for the UK industry to service the needs of their customers whilst addressing sustainability concerns.
Beauty UnMASKED, sustainable by design.
