“Solidification” of Liquid Shampoos and Conditioners using enhanced Microcrystalline Cellulose fibres:

Water-free products allow for a range of plastic-free packaging options and dramatically reduce transportation and storage costs as well as the product’s carbon footprint. Preservative free options are also made possible.

JRS’s (J Rettenmaier & Sohne) technology allows for the conversion of liquid shampoos, conditioners and, indeed, individual liquid surfactants and other raw materials into water free solids. The relatively small number of  surfactant  options for shampoo bars tends to result in products that do not perform as well as their liquid alternatives. This “Solidification” technology allows for shampoo bars which have the exact same INCI list as liquid shampoo formulations and, consequently, the same performance characteristics.

The process allows for the removal of water and the resultant granules can be stamped into bars or used as a “just add water” concentrates etc…

This technology is a huge leap forward in terms of offering high performance water-free alternatives to traditional liquid formulations.