Editor of Cosmetics Business magazine and the Cosmetics Business Trend Report
Editor of Cosmetics Business magazine and the Cosmetics Business Trend Report, Jo Allen is an award-winning freelance beauty journalist with more than 25 years’ experience covering the cosmetics industry.
In her current role, Jo writes across the entire beauty supply chain, from ingredient innovation and formulation breakthroughs to packaging developments, consumer behaviour, brand strategy and market trends. She has a particular interest in identifying and reporting on the emerging trends shaping the future of beauty.
Throughout her career in journalism, Jo has written for a variety of other international business publications spanning the beauty, luxury and travel retail sectors, as well as consumer and customer magazines. She has also worked as a freelance writer for Mintel.
