Combining the words “no” and “toxins,” notox is all about embracing natural beauty, avoiding harmful ingredients, and adopting a minimalist skincare routine.
With 10.4 million views on TikTok, #Notox is the shift towards achieving a youthful look without the use of needles or surgery.
People are swapping wrinkle-relaxing injectables for treatments promising longevity. To opt for facial alternatives to wrinkle-relaxing injections like botox for a youthful complexion.
900 000 botulinum toxin injections are carried out in the UK each year.
The non-surgical skin tightening market size is estimated to increase by over $500 million between 2023 to 2027.
