Ashland Industries

who is defined by nature? we are.

defined by nature™ – all weather styling gel, with styleze™ es-dura ingredient is a biodegradable and > 98 % natural styling gel for all hair types. Its key ingredient styleze™ es-dura leveraged the power of plants, to deliver outstanding curl definition and exceptional style durability in all weathers.

With defined by nature™ – all weather styling gel styles and curls keep their definition and form even in the most challenging weather conditions…

  • rain shower – maintains shape and form even during a sudden downpour
  • hot and humid – 48-hour hold, even at 29˚C and 90% humidity
  • dry and hot – prevents static-frizz and flyaway in arid conditions

During style creation it provides excellent mouldability and texture without tackiness. During wear it bring gloss, volume and a natural feel. It can be used equally well in wet or dry hair.