Be Informed…
Find out about the key challenges our industry is facing.
The Inform seminars at SCS Formulate will focus on the key issues facing the personal care and cosmetic industry. Attendees will have the opportunity to enhance formulation techniques, learn about the latest and future trends, get advice on the regulatory and scientific issues in the market place.
INFORM Seminars: Entrance to the INFORM Seminars is Free of Charge to all SCS Members if registered by 7 November.
N.B. The standard charges will apply if registering onsite at SCS Formulate. £90 + VAT per day to all non-members.
11 November
Ateh Jewel
Industry Leader - Opening Session
9:30am | FREE for all attendees

- The evolving face of beauty – How cultural values have shaped personal care through the ages, and why inclusivity is now essential to product innovation.
- Diversity as a driver of progress – Practical insights on how brands can embed representation in their product development, marketing, and consumer engagement.
- Lessons from two decades in beauty – What the industry has gained from embracing diversity, and the risks of overlooking it.
- Collaboration with global brands – Real-world examples from working with Estée Lauder, Aveda, and Chanel on adapting products and storytelling for diverse audiences.
- Personal care as empowerment – Positioning formulations not just as functional, but as tools to inspire confidence and create meaningful connections with consumers.
12 November
Liz Earle
Industry Leader - Closing Session
3:00pm | FREE for all attendees

- From start-up to household name – Building Liz Earle Beauty Co.: lessons in entrepreneurship, brand-building, and creating consumer trust that lasts.
- The industry through the ages – How approaches to skincare, wellbeing, and consumer expectations have shifted since the 1990s, and what she might do differently if starting today.
- Sustainability in practice – The role of naturally active ingredients, ethical sourcing, and Fairtrade principles in creating sustainable and competitive formulations.
- The holistic consumer – Why nutrition, wellbeing, and lifestyle factors increasingly influence purchasing choices, and what this means for future product development.
- Authenticity and engagement – How to communicate brand values clearly and consistently across channels, from product storytelling to direct consumer touchpoints
11 November
Industry Leader - Opening Session
9:30am | FREE for all attendees
- The evolving face of beauty – How cultural values have shaped personal care through the ages, and why inclusivity is now essential to product innovation.
- Diversity as a driver of progress – Practical insights on how brands can embed representation in their product development, marketing, and consumer engagement.
- Lessons from two decades in beauty – What the industry has gained from embracing diversity, and the risks of overlooking it.
- Collaboration with global brands – Real-world examples from working with Estée Lauder, Aveda, and Chanel on adapting products and storytelling for diverse audiences.
- Personal care as empowerment – Positioning formulations not just as functional, but as tools to inspire confidence and create meaningful connections with consumers.
Inform 1
Inform 2
12 November
Inform 1
Inform 2
Industry Leader - Closing Session
3:00pm | Free for all attendees
- From start-up to household name – Building Liz Earle Beauty Co.: lessons in entrepreneurship, brand-building, and creating consumer trust that lasts.
- The industry through the ages – How approaches to skincare, wellbeing, and consumer expectations have shifted since the 1990s, and what she might do differently if starting today.
- Sustainability in practice – The role of naturally active ingredients, ethical sourcing, and Fairtrade principles in creating sustainable and competitive formulations.
- The holistic consumer – Why nutrition, wellbeing, and lifestyle factors increasingly influence purchasing choices, and what this means for future product development.
- Authenticity and engagement – How to communicate brand values clearly and consistently across channels, from product storytelling to direct consumer touchpoints





































