Glorifying Agent: The Hydrogel That Revitalizes Hair Science
One product. Infinite treatments. Zero waste.
Glorifying Agent is the industry’s first customizable hydrogel base that puts formulation power in stylists’ hands. Instead of buying a dozen single-use products, professionals create bespoke treatments from one science-driven tube—mixing it with shampoos, conditioners, oils, or color for instant, personalized results.
It’s powered by breakthrough ActivatedSilk™ biotechnology—a proprietary peptide-powered proteoglycan system that does what traditional ingredients can’t. It binds directly to keratin, holds water for deep hydration, and carries oils for customizable textures—all in one clean, adaptive molecule. This tri-bond approach delivers simultaneous hydration, repair, frizz control, heat protection, and style memory across all hair types.
The result? Softer, shinier, stronger hair with visible reduction in frizz and split ends. Results that bind to hair even when the treatment is rinsed away, achieving continuous results from wash to wash and rinse to rinse.
Glorifying agent is fully biodegradable, non-toxic cruelty-free, and free from silicones, PEGs, and petrochemicals. It also drastically reduces back-bar clutter and plastic waste.
One base. Every possibility. Where biotech meets the back bar and beyond.
