Sensory Dimensions

Stand: 636
Category: Decoratives - Facial Makeup, Decoratives - Lip Products, Fragrances, Hair Care - Colouring, Hair Care - Conditioning, Hair Care - Shampooing, Hair Care - Styling, Male Grooming - Bath & Shower, Male Grooming - Shaving, Regulatory Support, Skin Care - Anti-Aging, Skin Care - Body Care, Skin Care - Facial Care, Skin Care - Hands & Feet, Testing - Analytical, Testing - Claim Substantiation, Toiletries - Anti-Perspirants, Toiletries - Baby Care, Toiletries - Bath & Shower, Toiletries - Deodorants, Toiletries - Depilatories, Toiletries - Facial Cleansing, Toiletries - Hand Washing, Toiletries - Oral Care

Contact Name: Tracey Sanderson
Telephone: 0118 2075960
Address: Unit 5, Cutbush Industrial Park, Danehill, Lower Earley, Reading, Berkshire, RG6 4UT, United Kingdom

Company Profile

We combine expertise in sensory testing and qualitative and quantitative consumer research to help our clients maximise their competitive advantage. We specialise in Claim Substantiation, Product Benchmarking, Product and Ingredient R&D, User Trials, Product Optimisation, and Packaging Research, by using trained sensory panels, in-home user trials, or highly controlled evaluations in our state-of-the art facilities.

With us you can be confident of be-spoke project design, best-in-class fieldwork, expert data analysis, and commercial insight generation.

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4:00 pm - 4:20 pm

Product Claims and User Trials: Challenging the Normal

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