Boba Burst Jelly-to-Foam Cleanser is a first-of-its-kind, pre-dosed cleansing format that transforms soft jelly “boba” capsules into a rich, creamy foam through simple massage.
Designed to replace traditional liquid cleansers and pump packaging, which is difficult to recycle, Boba Burst combines sustainability, convenience and sensory play in one innovative solution. Boba Burst is made of a hydrated gel network which holds onto water, allowing the formulation to produce lather in use without a need to turn the tap on before rinse-off. It also provides a creamy powerful flash foam and rinse-off hydration and soothing properties to the face, hair/scalp & body.
The concentrated format supports refillable retail models, reduces packaging waste, minimises product overuse through controlled dosing, and lowers transportation impacts associated with traditional cleansers. A single boba delivers high-performance and multi-functional cleansing alongside a fun, transformative consumer experience, proving that sustainable products can be engaging without compromising on performance.
