Daniel Whitby

Business Manager

Lake Personal Care

Daniel has worked in the personal care industry for over 20 years in a variety of roles including formulation, new product development, innovation, technical marketing and claims testing. He has developed patented technologies, been responsible for the introduction of several innovative products and claims into the skincare market place and has presented at numerous cosmetic science events. A regular contributor to industry journals he has a passion for trends analysis, ingredient innovation and consumer delivery.