fiberhance BM solution, for internal hair strengthening and bonding
16:20 - 16:40
November 14, 2017
FiberHance™ bm solution is a molecule designed to penetrate the hair fiber and provide superior strengthening in shampoos and other hair care products by using cost-effective technology. This molecule is based on glucoside chemistry and creates new ionic and hydrogen bonds inside hair fibers, to strengthen with each wash and give back natural manageability. It is compatible with color treatment systems to strengthen hair during and after coloring, and to repair hair fibers that have been damaged by chemical treatments. It helps to strengthen all hair types, including Caucasian, Asian and African American.
- David Popplewell Global Marketing Manager - Ashland Specialty Ingredients